Lights, Camera, Action!
With the ease of access today to social media and the internet, it is no surprise that 90% of homebuyers begin their search online. One of the best real estate marketing tools that has been on the rise is video marketing. If we’re honest, most people would rather watch a video than click through photos. A video tour allows a potential buyer to have a more realistic and appealing first look at the property. How a listing appears online makes the difference between a buyer scheduling a showing or clicking “Next”.
The National Association of Realtors (NAR) shows that 73% of sellers would choose an agent that utilizes video marketing over one that does not. However, fewer than 5% of agents actually use this technology.
So what are the benefits to you the seller?
The sale of your home relies heavily on visual motivators. A video tour can provide better advertising for your listing than even the highest quality pictures. It showcases all of a home’s amenities and features. Potential buyers don’t need to cycle through photos, read long articles, or worse, see nothing at all.
Communicate More Effectively
A video tour is able to convey a lot about a home in a short time frame. A potential buyer can see room size, features, and the flow of the home without needing to do much research. If the video tour shows the exterior as well, it can also convey a lot about the property and the area the home is in. This can effectively interest more buyers, especially for a home that shows very well.
When selling your home you need an agent that will optimize your exposure and increase the interest in your home. The Already Home Team ensures that our clients receive the highest quality of marketing. We assist in staging your home, hire high quality photographers, and now offer high definition walk through video tours.
Take a look at our latest video tour of 16484 BRADFORD RD., CULPEPER, VA
And remember, with us, advice is always free. Reach us at [email protected]